The team from Avant Organics and Crest Industries was honored on June 10 for the strategic launch of their new start-up in 2022. Avant Organics is the ninth and newest member of the Crest Industries family of companies.
The Public Relations Association of Louisiana recognized the team for their "exceptional, innovative and highly creative" work launching the business to the industry and awarded the team "Best in Show" in the statewide 2022 Torché Awards.
The Torché Awards program was established by the Public Relations Association of Louisiana (PRAL) in 2020 to recognize outstanding work in the field of public relations and provide Louisiana professionals the opportunity to gain feedback on their strategic initiatives.
The teams at Crest Industries use opportunities like this awards program to gain feedback from seasoned professionals across the country and lean into the company’s strong ideals of continuous improvement and innovation within all areas of business.
The Avant Organics Corporate Launch strategy wasn’t the only nod the Crest team received from the Louisiana-based professional group. Teams across Crest Industries earned seven other awards recognizing their technical expertise and strategy in projects ranging from live-streamed virtual events to social media management and strategic community partnerships.
Judges’ feedback included comments about the team’s “engaging [campaigns] with demonstrated success backed by measurable goals and clear-cut data.” Others said the team’s work was“creative, well organized, strategic and exceptionally implemented.”